Why, Snoop, why?

I've always been frank about my obsession with reality tv and my love of Flava Flav as a completely ridiculous reality tv "character" but I just saw an online ad for a new show featuring Snoop Dogg on E! Ugh. I am officially tired of the whole "I'm just a normal celebrity superstar, but here's my wacky homelife" format. Osbournes...ok, it was among the first and the first season was pretty entertaining. But now we have people like Gene Simmons jumping on the bandwagon, and even people of very marginal fame, like Aaron Spelling and Rod Stewart's kids or that Kardashian bimbo, getting their own shows.

Don't get me wrong. I love Snoop. I think he's great. I've always cracked up when he's turned up in a cameo in some random movie, like Starsky & Hutch. But I don't understand this trend of rappers turning themselves into these silly caricatures for the sake of longevity or "expanding their brand." It makes me think of that episode of Entourage where every agency pitching Vince did this montage of name brands ending with his name ("Microsoft. Disney. Coca-Cola. Vincent Chase). Case in point? The aforementioned ad featured a bumper sticker that said "My kid is the Shiznit." I know you can't rap forever, but is this really how you ultimately want to be remembered? What's next man, sitting next to Coolio in the center square?